Snapchat was forced to remove a photo lens after drawing severe online flak that dubbed the vanishing message app an offensive stereotype of Asians worthy of the label ‘Yellow Face.’The lens overlaid faces in photos with cartoon visages featuring slanted eyes, wide cheeks and toothy grins.
Snapchat pulled the lens after its release on Tuesday (August 9) ignited concerns it was insulting and racist. Snapchat said the lens was meant as a playful take on anime characters and promised it would not return to circuln.
‘Snapchat virtualized old-timey yellow face without thinking about how it effects E-Asians,’ read a Twitter message fired off by the account of @brtnyle. ‘It's disappointing whether it was deliberate or not.’
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